The Slow Death of Cherry Cola

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— पाँच हज़ार नौ सौ तिहत्तर —

I had tentatively planned to see a movie after work yesterday, but there was no plan to see it with anyone, and it's a movie with mixed-positive reviews and not something that was a super high priority for me. When I thought about the fact that Shobhit will be gone at rehearsals every day the rest of this week, I decided to skip it so I could spend the evening with him.

He decided to meet me at work and walk home with me. My inclination was to walk through the Skinner Concourse to Union Square and then through the Convention Center to Pike Street at 9th Avenue, but as soon as we entered the tunnel, Shobhit was complaining about being too hot and making his body wildly itchy all over. He's been having this as an issue the past couple of years, like some mysterious skin condition that makes him itch all over, especially in warm weather. It was very cold yesterday actually, but I think the contrast of coming into the heated space triggered something in his skin. This is something he continues to have conversations about with our doctor, and it doesn't feel like he knows exactly what it is, though I think he does have a medication that helps.

Once we got to Union Square, we went outside and did not go through the Convention Center. He was better almost immediately.

We had originally thought we might walk straight to the Central District store to see if they still had those two six-packs of Zevia Cherry Cola left on clearance price. But, although he had his hooded coat on, I was the only one who had thought to bring an umbrella, and it started to rain. He walked some of the time under my umbrella, but he didn't want to walk all the way to the store this way.

So, once we got home, we just went straight to the car, and I drove us to the CD store. They did indeed have two 6pks of Cherry Cola Zevia Soda on the shelf—I grabbed them both, but also grabbed two six-packs of Cream Soda and one of the Grape flavor. All of these are also on clearance pricing.

So: between Monday and yesterday, I bought nineteen six-packs of Zevia Soda, all of it on clearance price; a total of 12 of these units were just the Cherry Cola flavor.

We came back and had dinner while watching Winter Olympics—men's curling this time. But Shobhit had his virtual accent lesson at 8:30, during which I finally took Laney's recommendation and watched the first episode of a 2017 series available on Prime Video called Patriot, in which a semi-competent government spy also moonlights as a folk singer who reveals way too many details of his job in his songs. I found it utterly delightful and can't wait to watch more.

— पाँच हज़ार नौ सौ तिहत्तर —

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— पाँच हज़ार नौ सौ तिहत्तर —

Shobhit had wondered aloud on Monday, while we were running around town to three different PCC stores (yesterday's was the fourth) for Zevia Soda, whether I was the only one buying the Cherry Cola. I told him that was extremely unlikely.

Since he had asked about it, though, I decided to look up movement today.

First, I checked the totals for 2025. Co-op wide, we sold 1,371 units of the Cherry Cola 6-pack last year. 104 of those were at the Central District store. There's no way I was the one who bought all 104, but it does seem entirely possible I bought more of them than anyone else did. I did also figure out that out of 13 flavors of Zevia 6-packs, Cherry Cola was the second-lowest seller. How does no one else not know how well this pairs with rum??

That said, it did make me slightly less resentful of the decision to discontinue it. If I keep saying I understand how capitalism works, then I have to understand how this happened. I just had it when it's my favorite flaor! At least I have around 84 cans of it at home. (That would include roughly two six-packs I already had before embarking on this week's journey.)

I also looked at movement for just January 2026—last month. We sold 118 units of the Cherry Cola co-op wide last month, nine of those at the CD store. Here it's entirely plausible that I bought a majority of those nine, which suddenly makes Shobhit's supposition sound less fanciful.

At least Cherry Cola was only the fourth-lowest selling flavor last month co-op wide, and the sixth-lowest at CD. Again, it might very well have been dead last if not for what I bought, even before they went on clearance price this week.

Mind you, while I totally get discontinuing bottom-sellers, the idea of swtching from $7.99 six-packs to $9.49 four-packs of a replacement brand just because it's organic is preposterous. When I run out of my Cherry Cola sodas, I'll start special ordering it by the case. Maybe timed with other dollars-off coupons. That is, until Zevia itself discontinues the flavor because nobody else buys it.

— पाँच हज़ार नौ सौ तिहत्तर —

In completely unrelated news, I just learned this morning—from Noah, of all people—that there is a plan to re-release the original 1997 Star Wars, in its original, unaltered form—not the late nineties "Special Edition." I looked it up and they are doing this next year, for its 50th anniversary. Release date is currently slated for February 19, 2027, a year from tomorrow!

I have already texted Gabriel and Alexia about it. I will prioritize watching it with Gabriel as I have all Star Wars releases since 2015. Alexia is hoping they play it at Cinerama, which I might even break from my AMC membership to see. This could mean seeing it with them both separately, as is already the plan for The Mandalorian and Grogu this coming May, but we'll see. I'm just excited to see the 1977 version of the original Star Wars on the big screen, which I have never done. Well, unless you count my parents taking me to the theater to see it when I was barely a year old. And I feel like traveling back in time to slap them both for taking a baby to a movie theater.

— पाँच हज़ार नौ सौ तिहत्तर —

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[posted 12:31pm]