Directing: B
Acting: B+
Writing: B-
Cinematography: B+
Editing: B-
Special Effects: B

I Love Boosters is only the second feature film by writer-director-producer Boots Riley; the first came eight years ago, Sorry to Bother You, a movie I struggled to connect to or make sense of. I Love Boosters is largely more of the same, but at least I can make slightly more sense of it. “Slightly” is the operative word here.

Riley is clearly a guy with a thing for gonzo excess. In this film, Keke Palmer, Naomi Ackie, and Taylour Paige play Corvette, Sade, and Mariah, respectively, also known as the Velvet Gang, the “Boosters” of the title—people who shoplift from high-end fashion outlet stores and resell them at a discount price. They quickly get the attention of the billionair fashion maven and Metro Designer outlet stores owner Christie Smith, played by a perfectly cast Demi Moore, who, along with her 2024 film The Substance, is really going for it with out-there roles in her sixties.

Moore is hardly the only fun casting choice in I Love Boosters, though. Don Cheadle shows up totally unrecognizable as Dr. Jack, a guy selling a pyramid scheme. Will Poulter is pitch-perfect as Grayson, the snooty manager at the Metro Designer store where Corvette, Sade, and Mariah manage to get jobs in an elaborate plan to boost its clothing. Eric André gets barely more than cameo time as a character credited as “Futuristic Police Tank Cop.” And while we’re on the subject of credited character names, LaKeith Stanfield plays “Pinky Ring Guy,” and I can’t even remember anything about a pinky ring; only that at one point one of the women says “He looks like sex”—and she’s right: LaKeith Stanfield need only stand still and stare at the camera to put a stir in the loins of viewers of any gender. (I guess I’ll take this moment also to name-check Jason Ritter as “Upstanding Community Member”; Kara Young as “Crying Black Mother”; and Jermaine Fowler as “Based Young Dude.” These characters all show up on news feeds offering backward talking points in defense of billionaires and corporations.)

I Love Boosters is surreal to the nth degree, to the point where the Velvet Gang are soon joined by Jianhu (Poppy Liu), a Chinese factory worker who steals two prototypes of a device with three different functions, depending on the setting: “Teleporter,” “Situational Accelorator,” or “deconstruction,” which renders anything it’s aimed at into the elements that made it. The plot is so wildly convoluted it would take an age to describe it all, but suffice it to say that the corporation is using this prototype to send product from China to the U.S. to save on shipping costs, but Jianhu teleports herself to the U.S. to start sucking all the Metro Designer outlet merchandise through the teleporter and right back to China.

This is where I Love Boosters has a lot in common with Sorry to Bother You, in which low-level workers are revealed to be literal “work horses.” The metaphor there was very on the nose, and much going on in I Love Boosters is moving in that same direction. Boots Riley throws in a lot of stuff about seemingly disparate groups of people actually fighting the same cause, and sets quite a lot of scenes in the Chinese factory where they are assembling the fashion. I’d say that there’s something ironic about the money spent to make a movie like this, using studios that arguably represent the very thing the movie is purportedly speaking out against, but this movie was made with a budget of $20 million and has grossed less than $5. Maybe Boots Riley knows what he’s doing, wasting production studio money!

I Love Boosters even features a bizarre, surrealist turn rather similar to the “work horses” of his previous film, just this time with a group of characters running after the Velvet Gang as stop-motion bodies of nothing but muscle and bone—complete with dangling, skinless penises—after being forced to shed their “suits,” which turns out to be their actual skin. This isn’t even the most memorable image in the movie; that would involve “Pinky Ring Guy,” who turns out to be way more than a guy wearing a pinkie ring, and is featured in the single most unfortgettably wild and hilariously disgusting scene in the movie. (It might also affect how much you agree that he “looks like sex.”)

This is a movie packed with gags, a ton of them visual, from Christie Smith’s office being in a leaning high-rise to the outfits worn by the Velvet Gang designed to contain all the clothes they’re boosting. A lot of the time, the gags work. A fair amount of the time, they kind of don’t. If there’s any signature trait to Boots Riley feature films—all two of them—it’s that they go in countless different wild directions and struggle to come together as a coherent narrative. I suppose a movie like this can work if you know what the very specific vibe is, and what it’s going for. I’m still not quite sure what I Love Boosters is going for exactly, but I picked up on the vibe. It worked better for me than Sorry to Bother You, but kind of barely. These movies are a lot, and you need to be ready for that. If you are then you’ll have a good time.